Social Media Projects and Case Studies

Case Study: Aadisuvrat Charitable Trust

The Dual-Impact Fundraising Campaign: "Sustaining Souls"

The Challenge 🎯

Aadisuvrat Charitable Trust had two powerful, yet distinct, missions: providing food to the needy and conducting selfless service for cows (Gaushala). The challenge was that separate narratives diluted their impact and confused potential donors who often prefer a single, clear cause.

The core problem: How to unify the two missions into a single, compelling, and high-converting value proposition.

The Strategy: One Donation. Two Sacred Deeds. ✨

We created the "Sustaining Souls" campaign, focusing on the highly efficient and emotionally rewarding nature of a single donation.

1. Unified Messaging

Core Slogan: "One Donation. Two Sacred Deeds."
Value Proposition: Reframe the donation from supporting two causes to achieving double the ethical and spiritual reward with one action.
Anchor Donation: Introduced the transparent, low-barrier donation: "₹100 Feeds Both: A Person & A Cow."

2. Instagram Organic Content Pillars

The organic strategy was built on Transparency and Emotional Storytelling to nurture the community.

Direct Impact (60%): Show the transformation and the joy.
- Content: Reels and videos of the full service cycle: cooking, distributing food to smiling faces, and cows peacefully eating fodder.
- Tool: Frequent use of the Instagram Donation Sticker in Stories.
Education & Empathy (20%):
- Content: "Meet a Cow" profiles and educational posts on local food insecurity statistics.
Gratitude & Trust (20%):
- Content: Donor spotlights, volunteer features, and transparent updates on fundraising milestones.

Creative Execution: The Split-Screen Conversion 🖼️

The paid media strategy centered on a high-impact creative designed to stop the scroll and immediately convey the dual benefit.

Ad Creative A: Static Image (High-Conversion Test)

We leveraged a split-screen design to visually eliminate the donor's choice dilemma.

Visual: A powerful, high-resolution split image: A person joyfully eating a meal // A healthy cow being gently fed.
Headline: "One Donation. Two Sacred Deeds."
Ad Copy Hook: "Compassion has two faces. Your support sustains a hungry soul and secures essential fodder for a gentle cow. Click below to experience double the kindness."
CTA Button: DONATE NOW

Ad Creative B: Video (High-Engagement Test)

Visual Flow: Emotional close-ups (grateful eyes, kind hands) → Fast-paced montage of service → Final screen showing the ₹100 impact graphic.
Goal: Build connection and overcome skepticism by showing the organization in action.

Targeting Strategy

Projected Results & Key Performance Indicators (KPIs) 📈

The campaign was designed to be highly measurable, focusing on Conversion Rate and the efficiency of donor acquisition.

📖 Case Study: Growing an Aluminium Shop with Instagram Marketing

🏪 Business Overview

Business: Local Aluminium Shop
Products: Mosquito nets, aluminium sliding windows, sheets, pipes
Target Audience: Homeowners, interior designers, builders, and local retailers
Location: Jaipur (example city)

🎯 Challenges Before Instagram Marketing

Relied only on word-of-mouth and walk-in customers.
Limited reach outside their local area.
No online presence, losing out to bigger competitors.
Customers unaware of new arrivals and offers.

🚀 Instagram Marketing Strategy Implemented

1. Profile Optimization

Bio updated with location, product keywords, and call-to-action: “DM for orders & enquiries | Best Aluminium Shop in Jaipur.”
Highlights created: Products | Offers | Installations | Reviews.
Contact button (WhatsApp + Call) added.

2. Content Plan (4-5 posts/week)

Product Reels: Demos of mosquito nets and sliding windows.
Educational Carousels: “Why aluminium sliding windows are better than wood.”
BTS Stories: Daily shop updates, new stock arrivals.
Customer Reviews: Video testimonials from local buyers.
Festive Offers: Discount posts around Diwali season.

3. Engagement Tactics

Used location-based hashtags (#JaipurHomeRenovation #JaipurInteriorDesign).
Engaged with local interior designer pages and builders.
Responded to DMs instantly, turning followers into buyers.

4. Paid Ads (Small Budget)

₹3,000 ad spend for 10 days.
Targeted ads to homeowners & contractors in Jaipur within 25 km radius.
Ad creative: “Protect your family this monsoon 🦟 – Premium Mosquito Nets available now!”

📊 Results After 2 Months

Followers: Grew from 0 to 1,200 (highly local & relevant).
Engagement: Average 8–10 DMs per day asking for product details.
Leads Generated: 150+ enquiries.
Sales Impact:
- 50+ mosquito nets sold during monsoon campaign.
- 10+ bulk orders of aluminium sheets & pipes from contractors.
ROI: Ad spend of ₹3,000 brought estimated revenue of ₹1.5 lakhs.

✅ Key Takeaways

Local businesses can grow big on Instagram with the right geo-targeted strategy.
Reels + Stories drive the most engagement for products like aluminium fittings.
Customers prefer quick replies & WhatsApp connect for finalizing orders.
Seasonal offers (monsoon/Diwali) boosted sales significantly.

1. Profile & Branding

• Bio Clarity: “Trendy | Affordable | Trustworthy 🛍️ … Pan India shipping.”
- Add niche clarity (e.g., “Western aesthetic fashion for women”).
- Include a strong CTA: “Tap link to shop latest arrivals!”
• Link & Highlights:
- Ensure the mini-site is mobile-friendly and trackable.
- Create themed highlights: “New Drops”, “Sale”, “UGC/Reviews”, “Styling Tips”.

2. Content & Format

• Reels: Mostly product showcases. Add trend-based Reels, outfit styling tips, behind-the-scenes, and UGC.
• Feed Posts: Replace basic posts with carousels featuring customer reviews, styling looks, or brand stories.

3. Hashtags & Caption Strategy
• Use a strong caption structure: Hook → Value → CTA.
• Hashtag Strategy:
- 3–5 niche tags (#WesternFashionIndia)
- 15–20 mid-level reach (#SummerCropTop #OOTDIndia)
- 5–10 broad reach (#FashionAddict)
- Rotate monthly.

4. Keyword Ideas

Niche keywords - western clothes for woman, western clothes for ladies, western clothes for women near me, trendy western clothes, girls western wear, womens western wear dresses, latest western wear for ladies, stylish western clothes

Specific product based keywords - western tops, stylish western tops, womens backless tops, backless tank top,backless crop top, backless top, womens wrap top, wrap top, wrap crop top, wrap around top, high neck tops for womens, high neck top, high neck crop top, tank tops for women, tank tops for girls, cropped tank top, stylish tank tops.

5. Engagement & Community

• Low comment volume — boost through polls, CTA, replies, and incentive-based comments.
• Use Stories for interaction — “Which look? A or B?”, “This or That” polls, customer shoutouts.

6. Visual Identity

• Maintain a consistent color palette and post layout.
• Add text overlays for price/sale/styling tips.

7. 30-Day Growth Strategy

• Week 1: Motivational Launch – Style Reel + carousel + poll + UGC highlights.
• Week 2: Trend Boost – Trending audio + BTS + giveaway.
• Week 3: Collab Week – Micro-influencer + UGC + discount codes.
• Week 4: Flash Promo – “Flash Friday” Stories + Shop Steal Reel.

8. Tracking Success Metrics
• Monitor: Reach, Saves, Shares, Follower growth, Story Interactions.
• Target: +3–5% reach weekly, +100–200 followers/week.

✅ Immediate Fixes

1. Revamp bio with niche clarity and CTA.
2. Add themed highlights.
3. Use Hook → Value → CTA in captions.
4. Refresh hashtag strategy.
5. Improve CTAs in posts.

💡 New Content Ideas

• “Style this crop top 3 ways in under 15s” Reel.
• Poll: “Dress up or down: which look do you love?”
• BTS: “Packing 50 orders today” in Stories.
• Customer shoutout after every 20 sales with image and thanks.

Testimonials on stories.
Engage with the audience to post their pictures wearing your brand clothes and add hashtag kura fashion .
Also can create contests like 3 best styled dresses will get a discount or anything you wish to offer.
Reel showing Styling tips wearing your brand.
Try to Keep it engaging, dont focus too much on sales but create value and talk about they’ll benefit from your brand.

📌 Final Take

@kura_fashion09 has a strong base. To scale engagement, reach, and growth, shift from product-only content to storytelling, UGC, trends, and interaction-driven posts.